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MAIN PROBLEM The problems are: - Starbucks is only studying and analyzing a specific market, so it has a target market. In addition to this, the price that they put is very high, because they only want to reach to a specific type of people (Chuppies). - Starbucks faces a big obstacle; most of China’s 1.3 billion people don’t care for the chain’s signature product. Coffee is so unpopular in China’s tea-drinking culture that until recently many Starbucks didn’t brew regular drip coffee unless a customer ordered it. The main problem with this argument is simply the argument. The fact is that many Chinese people do enjoy Starbucks coffee when given a taste. The other fact is that many don’t know what good coffee should taste like, as the only incarnation of it that they have had is the nasty instant stuff. The problem isn’t that Chinese people don’t like coffee. It is that the vast majority of them have never had good coffee. ANSWER: 1) Discuss they key political and legal factors Starbucks had to consider in the Chinese marketplace. What are the risks of
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Unformatted text preview: entering a country with these factors? What changes have occurred in China’s political and legal structure to the advantage of foreign companies? ANSWER: Starbucks had to consider different political factor when they decided to get into the Chinese marketplace, one of them is the fact that China has a som system and communism party which is very different than in United States. Starbucks had to analyze the different aspects before investing in the Asiatic country. In addition, Starbucks had to be involved into the law that covers the commercial system in China to very well know the marketplace. 1.4) SWOT Analysis 2.1. Strengths Jewelry and craft tradition. High potential for expansion Affordable costs of labor Prime material of easy Access for national production (gold, silver, emeralds) 1.2.3 Opportunities – NICOLAS Y LAURA Aranceles Preferenciales. 1.2.4 Threats-----------JULIO Contrabando....
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