Chapter 04

Chapter 04 - Chapter 4The Marketing Environment TRUE/FALSE...

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Chapter 4—The Marketing Environment TRUE/FALSE 1. Marketers can control the external environment in which their organizations operate. ANS: F Although marketers can control the marketing mix and perhaps influence the external environment, they cannot control the external environment in which their organizations operate. PTS: 1 REF: 39 OBJ: 04-1 TYPE: Comp TOP: 2. Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or ill- ness. Since the product was designed primarily for diabetics, health care professionals who treat dia- betics are its primary target market. ANS: F The target market consists of the diabetics for whom the product was designed. PTS: 1 REF: 39 OBJ: 04-1 TYPE: App TOP: 3. Companies use environmental management when they implement strategies that attempt to shape the external environment within which they operate. ANS: T PTS: 1 REF: 40 OBJ: 04-1 TYPE: Def TOP: 4. Social change is perhaps the most difficult external variable for marketing managers to forecast, influ- ence, or integrate into marketing plans. ANS: T PTS: 1 REF: 40 OBJ: 04-2 TYPE: Comp TOP: 5. The practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle is known as aggregate lifestyles. ANS: F The term is component lifestyles. PTS: 1 REF: 41 OBJ: 04-2 TYPE: Def TOP: 6. The phenomenon of working women has had a greater effect on marketing than has any other social change. ANS: T PTS: 1 REF: 41 OBJ: 04-2 TYPE: Comp TOP: 7. Psychography is the study of people's vital statistics such as their ages and locations.
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ANS: F Demography is the study of such vital statistics. PTS: 1 REF: 41-42 OBJ: 04-3 TYPE: Def TOP: 8. Generation Y is the most ethnically diverse generation the nation has ever seen. ANS: T PTS: 1 REF: 42 OBJ: 04-3 TYPE: Comp TOP: 9. Generation Y is the first generation of latchkey children--products of dual-career and/or divorced households. ANS: F Generation X was the first generation of latchkey children. PTS: 1 REF: 43 OBJ: 04-3 TYPE: Comp TOP: 10. The Hispanic population is driving minority growth in the United States. ANS: T PTS: 1 REF: 44 OBJ: 04-4 TYPE: Comp TOP: 11. Multiculturalism occurs when all major ethnic groups in an area are roughly equally represented.
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Chapter 04 - Chapter 4The Marketing Environment TRUE/FALSE...

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