BCH_presentation - Bringing Bee Cheng Hiang to Japan Click...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style 9/3/11 Bringing Bee Cheng Hiang Craig Weisman Sopal Pho Stephanie Phelan Tan Hwee Shan Eunice Tan Wei Lin
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/3/11 Agenda SWOT Analysis of BCH 4Ps of BCH Competitors in Japan Consumer and Cultural Trends in Japan Learning from Success Stories Marketing Strategy
Background image of page 2
9/3/11 Background In 1933, an enterprising migrant developed an idea that would revolutionalize the Bakkwa industry. Instead of waiting for customers, he offered bakkwa at customer’s doorstep by peddling his product along streets of Chinatown. Created visibility for his bakkwa and proved to be highly successful especially during festive periods when bakkwa was consumed as a special delicacy or used as a gift.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/3/11 SWOT Analysis Strengths Core Competency § Market leader in the barbecued meat industry § Known for its high quality and premium products § Unique product that is constantly innovating eg. From Bakkwa to bakkwa mooncake Strong Reputation § Rich history and tradition § Has been winning ‘Most Promising Brand’ Singapore Prestige Brand Awards since
Background image of page 4
9/3/11 SWOT Analysis Weakness § Low Brand Awareness of its portfolio of brands § Eg. Hosay, Swee-e, Boss and Chiziban § Known to be unhealthy which may be unpopular around the increasingly health conscious population, especially in Japan § Relatively unknown outside of Southeast Asia
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Threats Strong competitors that have similarly rich old traditions eg. Lim Chee Guan and Fragrance Potential direct competitor may gain a first mover advantage by expanding to Japan eg. Kim Joo Guan Opportunities
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/03/2011 for the course ECONS 101 taught by Professor Hendrik during the Spring '11 term at National University of Singapore.

Page1 / 25

BCH_presentation - Bringing Bee Cheng Hiang to Japan Click...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online