BUS 210-SWOT Analysis of Coffee Distribution Business Plan

BUS 210-SWOT Analysis of Coffee Distribution Business Plan...

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Running head: SWOT ANALYSIS OF COFFEE DISTRIBUTION BUSINESS PLAN 1 SWOT Analysis of Coffee Distribution Business Plan Tara Von Gulner BUS/210 January 8, 2011 Miryan Nogueira Axia College of University of Phoenix
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Creating a SWOT analysis of a company allows users to identify potential strengths, weaknesses, opportunities, and threats. It also allows the users to identify whether a business plan is viable or not. A SWOT analysis of the coffee distribution business plan yielded much information that both the owners and potential investors can use. It shows that the business has much strength. It also shows potential weaknesses. It also reveals the potential opportunities of the company as well as outside threats that the company may encounter. It is my belief that the coffee distribution business plan reveals a viable opportunity that will allow this business to grow and remain ahead of its competitors. Strengths The Coffee Warehouse intends to take advantage of the current market for suppliers of coffee distributors by providing the only full service distributor in the Spokane/Northern Idaho region. Currently no other distributor provides paper supplies or beverage cup systems. This will allow potential customers the opportunity to work with one vendor to obtain supplies as compared to the current system of using multiple vendors. The owners, Steve and Jennifer Smith, have over 20 years of combined experience in distribution and sales management.
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