OverviewofaBusinessPlan

- Overview of a Business Plan Copyright Alan Thompson 2002 Overview of a Business Plan Prepared By Alan Thompson Murdoch Business School 1 August

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Unformatted text preview: Overview of a Business Plan Copyright Alan Thompson 2002 Overview of a Business Plan Prepared By Alan Thompson Murdoch Business School 1 August 2003 Overview of a Business Plan Copyright Alan Thompson 2002 Contents 1.0 Introduction to the Business Plan Concept .....................................................................1 2.0 Function of a Business Plan ...........................................................................................1 3.0 The Business Plan Narrative ..........................................................................................2 4.0 Outline of a Business Plan .............................................................................................3 4.1 Executive Summary...................................................................................................4 4.1.1 Key points to consider for your executive summary:...........................................4 4.2 Table of Contents.......................................................................................................5 4.3 Narrative....................................................................................................................5 4.3.1 Business Description/Background ......................................................................5 4.3.2 Product/Service..................................................................................................6 4.3.3 Technology ........................................................................................................6 4.3.4 Market Environment ...........................................................................................6 4.3.5 Competition........................................................................................................7 4.3.6 Industry..............................................................................................................8 4.3.7 Business Model..................................................................................................8 4.3.8 Marketing and Sales Strategy.............................................................................8 4.3.9 Production/Operating Plan..................................................................................9 4.3.10 Management and Personnel.............................................................................10 4.3.11 Governance and Outside Advisors....................................................................10 4.3.12 Intellectual Property..........................................................................................10 4.3.13 Regulations/Environmental Issues....................................................................11 4.3.14 Financial Summary...........................................................................................11 4.3.15 Critical Risk Factors .........................................................................................11 4.3.16 Milestones........................................................................................................114....
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This note was uploaded on 09/05/2011 for the course ECO 103 taught by Professor Mary during the Spring '11 term at FH Joanneum.

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- Overview of a Business Plan Copyright Alan Thompson 2002 Overview of a Business Plan Prepared By Alan Thompson Murdoch Business School 1 August

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