subway - InternationalBusiness SubwayandtheChallengesof...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
International Business    Subway and the Challenges of    Franchising in China Instructor: Asst. Prof. Dr. Senem Göl Ebru Huntalar Dolar Arda Arıcak Baran Esin Yeditepe University, MBA Programme, Spring  2010
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    SUBWAY An American fast food franchise that primarily sells  submarine sandwiches (subs), salads, and personal pizzas. Owned and operated by Doctor's Associates, Inc. (DAI). DAI  was founded by Fred De Luca and Peter Buck, Ph.D. in 1965,  when they opened the first Subway restaurant. The term  "Doctor's Associates" was chosen due to Peter Buck having a  Ph.D. One of the fastest growing franchises in the world with 32,781  restaurants in 91 countries and territories as of April 2010. Produces more than US$9 billion in sales every year . Largest single-brand restaurant chain globally and is the  second largest restaurant operator globally after Yum! Brands
Background image of page 2
    SUBWAY(cont.) Main operations office is in Milford, Connecticut . Five regional  centers support Subway's growing international operations  (Europe: Amsterdam; Australia and New Zealand: Brisbane;  The Middle East: Beirut; Asia: Singapore; Latin America:  Miami).  Operates in many non-traditional locations in addition to  traditional restaurants. For instance, there are over 900  Subway locations inside of Wal-Mart stores and 200 on  military bases, including several in Iraq and Afghanistan, in  addition to three located inside The Pentagon, as well as an  increasing number on college and university campuses. In  UK and Ireland some Subways are located inside Londis  stores.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    Subway’s Mission To provide the tools and knowledge to allow entrepreneurs  to successfully compete in the QSR industry worldwide by  consistently offering value to consumers through providing  great-tasting food that is good for them and made the way  they like it.
Background image of page 4
    Subway’s Core Values and Philosophy Committed to customer satisfaction through offering high  quality food with exceptional service and good value.  Take great pride in serving each other, customers and  communities.  Seek continuous improvement in all that Subway does.  Value a sense of urgency and emphasize an innovative,  entrepreneurial approach to business.  Expect fairness and mutual respect in all activities.  Know Subway’s success depends upon the initiative taken  individually and the ability to work as a team. 
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    History Fred De Luca borrowed $1,000 from family friend Peter Buck to start  his first sandwich shop in 1965, when he was only 17 years old. He  was trying to raise money to pay for college. He chose a mediocre 
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/05/2011 for the course ECO 103 taught by Professor Mary during the Spring '11 term at FH Joanneum.

Page1 / 21

subway - InternationalBusiness SubwayandtheChallengesof...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online