Final report

Final report - NATIONAL ECONOMICS UNIVERSITY FACULTY OF...

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Unformatted text preview: NATIONAL ECONOMICS UNIVERSITY FACULTY OF FOREIGN ENGLISH DEPARTMENT OF ENGLISH FOR BUSINESS---------------- --------------- PROJECT Topic : Young Generation's Preference for Mobile Phone Brand Name’s group : Nguyen Nam Khanh Nguyen Nhan Chinh Phan Minh Quang Class : Business English B-K51 Instructor : Tran Thi Thu Trang,MA Hanoi-2011 Young Generation's Preference for Mobile Phone Brand 2 TABLE OF CONTENT I. INTRODUCTION………………………………………………………………..3 II. LITERATURE REVIEW………………………………………………………...4 III. METHODOLOGY……………………………………………………………….8 IV. FINDING AND ANALYSIS…………………………………………………….10 PART I: The basis of how teens acquire and use mobile phone? ..........................11 1. Who has mobile phone? .............................................................................11 2. How many percent of young people use mobile phone? ...........................11 3. How many phones teens have? ..................................................................13 PART II: Young Generation's Preference for Mobile Phone Brand……………...14 4. Which mobile phone brand is favored the most by young customers? .....14 5. Which part of the mobile phone do you concern when choosing one? .....15 6. Which type of mobile phone do customers favour most? ..........................17 7. Which is/are application(s) you use? .........................................................18 8. Do you want to change your mobile phone? .............................................19 9. How often do you change your mobile phone? .........................................19 10. What price of your mobile phone? .............................................................22 11. Do you think that “Vietnamese mobile market has a great developing potential in the future”……………………………………………………………...23 V. CONCLUSION…………………………………………………………………..25 VI. REFERENCES…………………………………………………………………...26 VII. APPENDICES……………………………………………………………………28 Young Generation's Preference for Mobile Phone Brand 3 I. INTRODUCTION Cell phones, also known as mobile phones or wireless phones, are hand-held phones with built-in antennas. Unlike home phones, cell phones can be carried from place to place with a minimum of fuss. This makes them a good choice for people who want to be in touch with other people even when they are away from the house....
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This note was uploaded on 09/05/2011 for the course ECO 103 taught by Professor Mary during the Spring '11 term at FH Joanneum.

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Final report - NATIONAL ECONOMICS UNIVERSITY FACULTY OF...

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