griffin05_04 - international business, 5 th edition c...

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Unformatted text preview: international business, 5 th edition c hapter 4 the role of culture 4-2 Chapter Objectives 1 Discuss the primary characteristics of culture Describe the various elements of culture and provide examples of how they influence international business Identify the means by which members of a culture communicate with each other 4-3 Chapter Objectives 2 Discuss how religious and other values affect the domestic environments in which international businesses operate Describe the major cultural clusters and their usefulness for international managers Explain Hofstedes primary findings about differences in cultural values Explain how cultural conflicts may arise 4-4 Culture Culture is the collection of values, beliefs, behaviors, customs, and attitudes that distinguish one society from another. A societys culture determines the rules that govern how firms operate in the society. 4-5 Characteristics of Culture Learned behavior Interrelated elements Adaptive Shared 4-6 Figure 4.1 Elements of Culture Culture Language Communication Religion Values/ attitudes Social structure 4-7 Social Structure Individuals, families, and groups Social stratification Social mobility 4-8...
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This note was uploaded on 09/05/2011 for the course MGMT 3400 taught by Professor Mr.henryh.c.ku during the Summer '11 term at Hawaii Pacific.

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griffin05_04 - international business, 5 th edition c...

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