MAE4610 Vermeer B Sept 31 2011 - team for selling...

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Vermeer Technologies, Inc. August 31, 2011
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Outline of Today’s Class Examples from last time Vermeer Technologies (B) discussion
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Questions 1. There are several troubling signs in the (B) case that indicate that Vermeer might fail. What are they?
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Questions 2. Would you like to work for a company like Vermeer during the (B) case?
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Questions 3. Comment on the suitability of the sales
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Unformatted text preview: team for selling shrinkwrap software. How did they do it? How did Vermeer get very simple software on a mid-1990s PC to create elaborate Web pages? Hint Bret Michaels (Answer: Extensions ) Background for (B) Direct sales Marketing/Advertising End of (B) Competition Competitive advantage Risks...
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MAE4610 Vermeer B Sept 31 2011 - team for selling...

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