MAE 4610 Slides Vermeer A August 29 2011

MAE 4610 Slides Vermeer A August 29 2011 - B. 280% C. 129%...

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Vermeer Technologies, Inc. August 29, 2011
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Outline of Today’s Class Miscellaneous Mechanics Packet – be sure to buy one iClicker – be sure to bring it to class Consider starting to form your business plan group. Vermeer Technologies (A) discussion
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Vermeer Technologies Obviously named after Johannes Vermeer (1632 – 1675), famous painter renowned for use of lighting. A software company. Located where?
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Software Business I. Shrink-wrapped software II. Rival or non-rival? III. Lock-in IV. Cost structure and timing
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Vermeer 1. What motivated Ferguson to start Vermeer? 2. Was this an attractive opportunity at the time?
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1. If each “unit” sells for $695 each, how many units do they expect to sell each year? For ease of input, just consider the first year of sales, November 1995 to October 1996 A. 2,777 B. 3,885 C. 2,777,000 D. 3,885,000 E. None of the above
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2. What is the rate of growth in annual revenue? To the nearest whole % A. 180%
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Unformatted text preview: B. 280% C. 129% D. 29% E. none of the above 3. The CEO (chief executive officer) is the leader of the company. Do you agree that replacing Ferguson is a high priority? A. No, he is a good leader. B. No, it is too early to replace the leader, it will disrupt the company. C. Yes, a tech company needs an engineer at the top. D. Whatever, the engineers do all the real work so it does not matter. E. None of the above. 4. What does Vermeer have that makes the company worth $8,000,000 at this point in time? A. High profit level B. Rapid sales growth C. Head start with a new product in a new market D. A product that is impossible to duplicate E. None of the above Timeline for (B) Starts with the first round of funding, they have real money and a real office, in January 1995. Note that they had to give 51% ownership to the VCs. Ends when the product ships, October 2, 1995....
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MAE 4610 Slides Vermeer A August 29 2011 - B. 280% C. 129%...

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