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Unformatted text preview: Week 1- Chapter 1—Business I nformation Systems in Your Career The Role of I nformation Systems in Business Today—redesigning fi rms’ business
operations to take advantage of new technologies……more than half of business investment
i n the US involves information systems & technologies
2007 more than 33% of US economy resulted from foreign t rade…..over 50% in Europe and
6 I mportant Business Objectives:
1. Operational excellence
2. New products, services, and business models
3. Customer and supplier intimacy
4. Improved decision making
5. Competitive advantage
6. Survival B usiness model—describes how a company produces, delivers, and sells a product or
service to create wealth. (pg.8) ...
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- Spring '11