gbm-simulation - The GBM Enterprises Simulation Contents I...

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The “GBM Enterprises” Simulation Contents I. Overview II. GBM Simulation Description ± Why Use a Simulation? ± Objective of This Approach ± Specific Objective of This Approach ± Specific Objective of the Simulation ± Background: GBM Enterprises III. Simulation Tasks ± Task 1: Formation of Simulation Groups ± Task 2: Pre-Proposal of Group Project ± Task 3: Research Progress Report ± Task 4: Performance Evaluations ± Task 5: Presentation Planning Meeting ± Task 6: Final Presentation ± Task 7: Final Report IV. Resources
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The “GBM Enterprises” Simulation Overview Department of English, Communication and Philosophy Fairleigh Dickinson University Copyright 1986, Michael B. Goodman, Revised 1993 Additional Revisions by Jennifer K. Lehr, August 2006 A simulation is a “structured experience.” The GBM Enterprises Simulation presents business communication activities in an environment similar to the workplace. Participation by each student results in a greater intellectual and emotional contribution to the applications of business communication activities that make up this simulation and course. Your involvement affords you these advantages over approaches based primarily on classroom lecture and exercises alone. The simulation provides: ± Development and practice of professional writing and speaking skills ± Involvement in experiences close to business situations ± Opportunity to learn from peers, as well as the teacher and text ± Insight into the complexities of business communication situations
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The “GBM Enterprises” Simulation Simulation Description Why use a Simulation? This approach to business communication offers you a context for written and oral communications such as letters, memos, proposals, meetings, interviews and research reports. Rather than writing letters and memos and giving presentations in a vacuum, you will do so as part of simulation; as part of working with a hypothetical organization. Objective of This Approach The simulation offers you a stimulating way to meet the course requirements and goals. The overall objective is to help you understand the process of business communication and to improve your professionalism on the job. This approach also allows for reflexivity along the way; in addition to your actual participation in the simulation, you will have opportunities to reflect on your own performance and behavior to look for ways to improve your business communication skills. Specific Objective of the Simulation You will be part of a small working group of 5-7 people. The group reports to the Director of Corporate Concept Development. Your group will investigate the current conditions (i.e. industry trends and/or growth patterns) in an industry or service that GBM Enterprises is considering for its business expansion. At the end of the semester, your group will present a written and oral report of your findings to the Corporate Concept Development group.
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Background: GBM Enterprises History: GBM Enterprises was incorporated (in Delaware) and the present name
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gbm-simulation - The GBM Enterprises Simulation Contents I...

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