MBA 570 Week 1 Worksheet - Marketing and Customer 1...

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Marketing and Customer 1 Workshop 1 Marketing and Customer Relationship Concepts Worksheet Marketing and Customer Relationship Concepts Worksheet A: Concept B: Application of Concept in Scenario C: Citation of Concept in Reading D: Personal Experience in your Organization Analyze competitive landscape and customer purchase behaviors through: Sociocultural Influences Psychological Influences Consumer Purchase Decision Process Researching your competitors will allow one to obtain high- quality ideas that can be implemented in one’s own company. (University of Phoenix, 2008). Opportunity The decision to buy a product involves important psychological and sociocultural influences. Psychology helps marketers understand why and how consumers behave as they do (Berkowitz, Hartley, Kerin, & Rudelius, 2006, p. 125). As part of the management team at The Bank of New Mellon we use the Internet to gather information and evaluate alternatives based on influences such as psychological to ensure that our company understands our customers.
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