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Unformatted text preview: What does it mean? Persuasive intent o Who is the source? o What is the perspective? o Any hidden motives? Strength of argument o What makes it strong? o Does it always have to be strong? o What do persuaders do when their message is not strong? Effect of the message o What makes message effective? o Effective to whom? #2 How to become an effective producer of persuasive messages Message design o Strategy o Linguistic style Message delivery (t.v., radio) o Mode o Channel...
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- Spring '11