This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: What does it mean? • Persuasive intent o Who is the source? o What is the perspective? o Any hidden motives? • Strength of argument o What makes it strong? o Does it always have to be strong? o What do persuaders do when their message is not strong? • Effect of the message o What makes message effective? o Effective to whom? #2 How to become an effective producer of persuasive messages • Message design o Strategy o Linguistic style • Message delivery (t.v., radio) o Mode o Channel...
View Full Document
This note was uploaded on 09/06/2011 for the course SPCM 4520 taught by Professor Staff during the Spring '11 term at UGA.
- Spring '11