Communication

Communication - What does it mean? Persuasive intent o Who...

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Communication The basic purpose of communication is controlling the environment so as to realize certain physical, Persuasion does… Acquisition(get raise, job) Reality (women can now vote) Impression Management (get people to completely trust message) Persuasion might be difficult because of… Human free will Need for autonomy Persuasion can be misused 1. The most prevalent form of communication 2. Useful 3. Fundamental component 4. Might be different #1 Question for us How to be critical consumers of persuasive message?
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Unformatted text preview: What does it mean? Persuasive intent o Who is the source? o What is the perspective? o Any hidden motives? Strength of argument o What makes it strong? o Does it always have to be strong? o What do persuaders do when their message is not strong? Effect of the message o What makes message effective? o Effective to whom? #2 How to become an effective producer of persuasive messages Message design o Strategy o Linguistic style Message delivery (t.v., radio) o Mode o Channel...
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Communication - What does it mean? Persuasive intent o Who...

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