Scramble To Be Top Dog Sends Wiener makers to Court The lawsuit focuses on advertising and product claims filed this week by Sara Lee Corp., the maker of Ball Park Franks, against rival Kraft, which makes Oscar Mayer. By Emily Fredrix – Associated Press Edition Date: May 23, 2009 The stakes are big as the peak season for franks begins this weekend. Hot dog sales in this $2.1 billion market are expected to rise as consumers keep turning to the cheaper meat, said Janet Riley, president of looking to save even more money, are trading down to store brands. “Sales do go up in the summer, always. And in a tight economy I do expect that we’re going to see even better performance,” said Riley, known as the “Queen of Wien.” She said Americans gravitate to hot dogs in
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This note was uploaded on 09/07/2011 for the course GEN BUS 202 taught by Professor Parks during the Fall '11 term at Boise State.