Marketings - Assurance : the knowledge of and courtesy by...

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Marketing Services Inseparable : produced and consumed at the same time Variable : Quality may vary because its provided by humans Perishable : Cannot be stored for future use Intangible : can’t be touched, tasted, or seen Building Blocks of service quality Reliability : the ability to perform the service dependably and accurately Responsiveness : The willingness to help customers and provide services
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Unformatted text preview: Assurance : the knowledge of and courtesy by employees and their ability to convey trust and confidence Empathy : the caring, individualized attention provide to customers Tangibles : The appearance of physical facilities, equipment, personnel, and communication materials...
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