Marketings - Assurance the knowledge of and courtesy by...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Services Inseparable : produced and consumed at the same time Variable : Quality may vary because its provided by humans Perishable : Cannot be stored for future use Intangible : can’t be touched, tasted, or seen Building Blocks of service quality Reliability : the ability to perform the service dependably and accurately Responsiveness : The willingness to help customers and provide services
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Assurance : the knowledge of and courtesy by employees and their ability to convey trust and confidence Empathy : the caring, individualized attention provide to customers Tangibles : The appearance of physical facilities, equipment, personnel, and communication materials...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online