Marketingp - • Risk reduction Catalogs • Convenience...

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Marketing Benefits provided by different channels Stores Browsing Touching and feeling merchandise Personal service Instant gratification
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Unformatted text preview: • Risk reduction Catalogs • Convenience • Information • Safety Internet • Broader selection • More information • Personalization • Touch and feel attributes...
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This note was uploaded on 09/02/2011 for the course MKT 1000 taught by Professor Staff during the Winter '11 term at Wayne State University.

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