Unformatted text preview: Marketing Factors for establishing a relationship with retailers Choosing retail partners Identifying types of retailers Facilitating retail strategy Managing a multichannel strategy Types of Retailers Food
• supermarket • supercenter • convenience • warehouse club General merchandise
• Full-line discount • Category specialist • Drug • Specialty • Department • Off-price • Extreme value ...
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- Winter '11
- Marketing, retail partners, multichannel strategy, Full-line discount