Marketingk - Marketing Factors for establishing a...

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Unformatted text preview: Marketing Factors for establishing a relationship with retailers Choosing retail partners Identifying types of retailers Facilitating retail strategy Managing a multichannel strategy Types of Retailers Food • supermarket • supercenter • convenience • warehouse club General merchandise • Full-line discount • Category specialist • Drug • Specialty • Department • Off-price • Extreme value ...
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This note was uploaded on 09/02/2011 for the course MKT 1000 taught by Professor Staff during the Winter '11 term at Wayne State University.

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