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Unformatted text preview: 1. Adequate sample size 2. Appropriate statistical unit 3. Appropriate time period 4. Are the comparisons between comparable units Testing Premise and evidence Three general tests for premises and evidence 1. Internal consistency: Looks to see if data is consistant within same source 2. External consistency: Looks to see if data is consistant with outside sources 3. Relevancy: Looks to see if data supports conclusion Three tests for premises 1. Clear definition: are the terms clearly defined 2. Wide acceptance: Is the premise widely accepted 3. Expert support: Do experts support the premise...
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- Winter '11
- Marketing, Record evidence