Marketing00 - 1 Adequate sample size 2 Appropriate...

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Marketing Four guidelines for recording evidence 1. Record single ideas: use one single idea 2. Record conclusions with reasons: Explanation of the data 3. Record evidence in context: Manner appropriate to authors intent 4. Record evidence in the appropriate length: dependent on the time that you have to speak The ethical use of data is critical for an effective argument. Unethical use could destroy ones credibility. Three tests for evidence 1. Recentcy: Is the evidence recent 2. Source ability: can the source adequately report or interpret the data 3. Context: is the evidence used in a manner consistent with the intent of the author Four tests for statistical evidence
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Unformatted text preview: 1. Adequate sample size 2. Appropriate statistical unit 3. Appropriate time period 4. Are the comparisons between comparable units Testing Premise and evidence Three general tests for premises and evidence 1. Internal consistency: Looks to see if data is consistant within same source 2. External consistency: Looks to see if data is consistant with outside sources 3. Relevancy: Looks to see if data supports conclusion Three tests for premises 1. Clear definition: are the terms clearly defined 2. Wide acceptance: Is the premise widely accepted 3. Expert support: Do experts support the premise...
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Marketing00 - 1 Adequate sample size 2 Appropriate...

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