BMKT 3331 Week 1 Homework

BMKT 3331 Week 1 Homework - OverviewofContemporaryMarketing:

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Overview of Contemporary Marketing: HW: pp. 20-12, Questions 1, 2 and 6 and Case 1-2. 1. How can top management in an organization ensure that all employees are driven by the marketing philosophy?               Top management in an organization can ensure that all employees are driven by the                 marketing philosophy by involving their employees in marketing activities even though               they may not hold marketing positions, and by developing a market orientation. 2. What is an example of barter as a marketing exchange?              Exchanging fruit for fruit cups between merchants.        6.   What are the relationships between marketing as a societal process and the economic and                 political systems in a country?              Marketing as a societal process can have a positive effect in the economic and political                system of a country, if and when the economic and political system allow a marketing               system to provide goods and services to consumers, and highly considering the  
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This note was uploaded on 09/06/2011 for the course ECON 2312 taught by Professor Dan during the Spring '11 term at Texas San Antonio.

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BMKT 3331 Week 1 Homework - OverviewofContemporaryMarketing:

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