Unformatted text preview: products. How can this effort aid the firm’s pricing? 7. Why has the marketing channel concept proven so desirable as a means of delivering products and attendant services? 8. While the X-L Corporation produces mainly highly-desirable products, it has a few offerings that it finds difficult to sell. The firm has considered “package deals” that would require its dealers to buy some of its less popular goods in order to get their better selling items. Should the firm adapt this strategy? 9. Why is location often cited as THE single most important factor in retail success? 10. Why is franchising a key to the future of retailing?...
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- Spring '11
- Marketing, new product ideas, 5. Profit maximization, X-L Corporation, The X-L Corporation