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Week 3 Homework - operations and taking the companies...

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HW: pp. 120, Questions 1, 4, 6 and Case 5-2. 1. How does a firm’s corporate vision affect its marketing operations? A firm’s corporate vision can affects its marketing operations by providing the overall direction of the corporate marketing 
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Unformatted text preview: operations and taking the companies mission statement and its plan to grow, through its own unique marketing strategy....
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