ADPR5910 Exam 3 Notes 1

ADPR5910 Exam 3 Notes 1 - ADPR5910 Notes Jackson Spalding...

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ADPR5910 Notes 3/31/11 Jackson Spalding - One of the largest independent marketing communications firms in the Southeast - Est. 1995 - 3 Offices: Atlanta, Athens, Dallas - 75 team members Structure: Three Divisions - IC3: Image creation, cultivation and Communication - Creative: brand positioning, product naming, logos and identity, ad campaigns, illustration, web design, media planning and buying, corporate video - Cultivation: growing compelling communicators o Media coaching, speaker coaching, message workshops, crisis workshops, story mining, team building, networking - Communication: communication strategy, media relations, social media monitoring/execution, community relations, issues management, launches, events and promotions History 1995: founded 2004: Athens opens 2007: “Agency of the Year” Philosophy: Visions and values - Vision: Respected and trusted marketing and comm. firm - Advance clients, knowledge, industry, firm, communities, ourselves - Values: Values: truth, work hard, respect, team, integrity, fun, excellence - Storytellers, messengers, protectors, builders, connectors Sports clients: UGA, Chick-fil-A, Warrick Dunn Family Foundation, T.P. Mills
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This note was uploaded on 09/07/2011 for the course ADPR 5910 taught by Professor Reber during the Fall '10 term at UGA.

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ADPR5910 Exam 3 Notes 1 - ADPR5910 Notes Jackson Spalding...

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