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Unformatted text preview: -Outsourcing-Adding branded/creative products that generate revenue-Cash flow management-High utilization/realization-Track daily revenue and provide realistic billable goals-Managing write-downs and write-offs-Watch aging of receivables Client Account Billing Structures-Retainer-Hourly-Project-Crisis Client Budgeting-Take your time-Spreadsheets-Use hard factual numbers (don’t make them up!)-Clients and Profits (computer program for budgeting) Survey Key Findings-Highest cost for PR firm?-Building business (best way to grow) o Do good work for existing clients and grow that work/account o Ability to pay more over time-Most profitable people in firm: entry-level; younger o Billing more hours per day o 32,000-37,000: entry-level Interns-Experience -Creativity (published somewhere else)-Great communicator -Presence on the web o Have something out there o Example: start own blog o Creative pitch for yourself...
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This note was uploaded on 09/07/2011 for the course ADPR 5910 taught by Professor Reber during the Fall '10 term at UGA.
- Fall '10