ADPR5910 Exam 2 Lecture Notes 2

ADPR5910 Exam 2 Lecture Notes 2 - ADPR5910 Notes 2/22/2011...

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ADPR5910 Notes 2/22/2011 Planning Framework - Statgeic planning o Broadcast - Tactical planning o What moves the strategy into ideas for action o How do we move this big picture into specific ways to address it - Operational planning o More specific o What procedures and actions do we take to move the tactical plans into real activities Steps in Planning - Define the situation - Establish goals/objectives - Analyze the environment - Develop action plans - Develop budgets - Implement the plan - Control the plan - Make contingencies Business Strategy - “A strategy is an integrated overall concept and plan of how the org will achieve its goals and objectives” (DuBrin, p. 119) - See figure 4.2 on p. 120 (DuBrin) Developing a strategy - Gathering input o Democratization: gather as much info from as many sources as possible o Crowdcasting pg 124: tossing an issue out into the social media land and trying to get responses (braod) and let it go viral - Analyzing the business situation
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o Honest assessment of the environment
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This note was uploaded on 09/07/2011 for the course ADPR 5910 taught by Professor Reber during the Fall '10 term at University of Georgia Athens.

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ADPR5910 Exam 2 Lecture Notes 2 - ADPR5910 Notes 2/22/2011...

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