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ADPR5910 Exam 2 Lecture Notes 1

ADPR5910 Exam 2 Lecture Notes 1 - A DPR5910 Notes Cr isis...

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ADPR5910 Notes 2/15/11 Crisis Communication “A major occurrence with a potentially negative outcome affecting an organization, company, or industry, as well as its publics products, services, or good name.” Manage Competition and Conflict To effectively manage competition and conflict you must believe: - Your organizations’ behavior is honorable and defensible - Your organization is ethical - Your organization’s mission is worthy - Your advocacy of the organization has integrity - You organization works at creating mutual benefit whenever possible Public relations Role Examples: - Reducing conflict o Engage key publics and try to negotiate - Escalating conflict o Activist or non-profit org o PETA demonstration outside Mayor’s office to pass legislation for animal cruelty - Lobbying Determining the Stance - “It Depends” - Threat Appraisal Model THREAT 1. Situational Demands a. Required Efforts i. difficulty ii. duration b. Danger i. Severity c. Uncertainty i. situation and familiarity 2. Organizational Resource a. Knowledge b. Time c. Finance management - Contingency Theory o Continuum (86 variables in 11 groups) pg. 251 Wilcox o External variables External threats Industry-specific environment General political/social environment
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External public characteristics The issue itself o Internal variables General corporate/organizational characteristics Characteristics of the PR dept.
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