ADPR5910 Exam 1 Lecture Notes 6

ADPR5910 Exam 1 Lecture Notes 6 - A DPR 5910 Notes PR...

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ADPR 5910 Notes PR Administration 2/10/11 International or Global? International public relations is not necessarily global Dominated by Western agencies - Discursive patterns are Western - Capitalistic One-way discourse - From developed to developing Most Common Model - Global presence is developed by partnering with a local firm - Creates a power differential o Local experts are subservient International: developed countries Global: all countries (not just developed ones) Representation and Power - Minorities are underrepresented in PR agencies and departments o Exported in global PR o Problems get exported into other cultures o Hiring internationally doesn’t create more balance - Women are majority but not in C-Suite - Ratio of expatriates to locals o People coming from other countries and setting up o More expatriates than locals for large firms and reverse for small firms - Top-down, branded model o Proprietary approaches to PR o Cultural dimensions hard to accommodate Ethnocentric Theory - PR is no different, no matter where it’s practiced - One size fits all - Belief is that common communication principles cross cultures and boundaries - Motivations are universal Polycentric Model - Aka culturally relative perspective - PR should be practiced differently in every culture - Contrasting views (i.e., ethnocentric and polycentric) subsumed by hybrid approaches
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This note was uploaded on 09/07/2011 for the course ADPR 5910 taught by Professor Reber during the Fall '10 term at University of Georgia Athens.

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ADPR5910 Exam 1 Lecture Notes 6 - A DPR 5910 Notes PR...

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