ADPR5910 Exam 1 Lecture Notes 3

ADPR5910 Exam 1 Lecture Notes 3 - ADPR 5910 Notes PR...

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ADPR 5910 Notes PR Administration 1/25/11 OBJECTIVES: Arby’s 1. Awareness: To In order to increase understanding awareness by 15% of the advantages of the Arby’s brand to potential investors in the next six weeks. a. Based on before and after b. Survey about characteristics of the brand and see if the results change with the same type of sample 2. Acceptance: Increase their positive attitudes towards the Arby’s brand 3. Action: Increase interest in buying Arby’s stock number of investors by 50 over the next 6 weeks. a. Public, direction, action, time frame, measure Dolly Parton 1. Awareness: To increase awareness of the Dolly Party/Queen Latifah movie by making the movie a trending topic with at least X mentions on Twitter among 18-24 year olds within the next 10 days. 2. Acceptance: To increase positive mentions among Queen ALtifah fans for Dolly Parton on social media channels within the next x days/weeks. 3.
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This note was uploaded on 09/07/2011 for the course ADPR 5910 taught by Professor Reber during the Fall '10 term at University of Georgia Athens.

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ADPR5910 Exam 1 Lecture Notes 3 - ADPR 5910 Notes PR...

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