ADPR5910 Exam 1 Lecture Notes 1

ADPR5910 Exam 1 - ADPR 5910 Notes PR Administration Current Examples Corporate Issues(AT&T/Verizon Wal-Mart/NYC First Wal-Mart in NY C o Local

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ADPR 5910 Notes PR Administration 1/18/11 Current Examples Corporate Issues (AT&T/Verizon, Wal-Mart/NYC) - First Wal-Mart in NYC o Local backlash (they don’t want wal-mart) Activist sites against it o Corporate and crisis communication - Verizon iPhone (but no 4G) Haiti Earthquake Anniversary - Take advantage of anniversary to push goals of certain non-profit - PR activities: CNN article “5 Ways You Can Still Help in Haiti” Non-Profits - Livestrong- cancer research. Just hired Edelman to focus on Hispanic communities in PR - Zoo (Baby Ape) Celebs (Ted Williams- man with the magic voice, Oprah’s OWN) Others? PR is… Deliberate Obtains feedback Planned Performance-based Public interest Two-way communication Management function PR includes. . Counseling management Research Media relations – Building relationship with journalists (trust) Publicity – Info that gets published (print, broadcast, online) Employee relations Community relations – Geographically defined
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This note was uploaded on 09/07/2011 for the course ADPR 5910 taught by Professor Reber during the Fall '10 term at University of Georgia Athens.

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ADPR5910 Exam 1 - ADPR 5910 Notes PR Administration Current Examples Corporate Issues(AT&T/Verizon Wal-Mart/NYC First Wal-Mart in NY C o Local

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