SPAN4150 Apuntes

SPAN4150 Apuntes - I Categoras de anlisis de los...

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I. Categorías de análisis de los negociantes internacionales (NN.II.) a. El estilo Cognitivo (como se organiza y se procesa información i. El pensador asociativo - subjetivo 1. Basado en sus emociones 2. Practica favoritismo o nepotismo 3. Acepta cartas de recomendación de familia ii. El pensador abstracto - objetivo 1. Toma decisiones basadas en información 2. Énfasis en reglas; menos personal ni emotivo 3. Favoritismo no está común iii. Común dominador en esta cultura (EEUU) piensa como pensador abstracto iv. De Latinos, es mas asociativo (subjetivo) b. La estrategia para negociar (lo que se acepta como evidencia) i. La fe religiosa ii. Información objetiva iii. La emoción de amistad (vínculos) iv. (generalización) Mas importancia de un hispano: la amistad c. Sistema de valores (lo que guie las acciones) i. El colectivismo ii. El individualismo iii. El campo entre los dos extremos del colectivismo y el individualismo d. Recursos para reducir y manejar el estrés i. Las relaciones personales 1.
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