SWOTTOWS[1] - SWOT & TOWS Analysis Table of Contents...

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SWOT & TOWS Analysis
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: P.O. Box 230166, Riyadh, Saudi Arabia, Tel: +966 (1) 2050094, Fax: +966 (1) 2050081. UAE Office : P.O. Box 41865, Sharjah, UAE, Tel: +971 (50) 8603406 Mobile: +966 (56) 5103286, Email: md@shahzadtc.com , Web: www.shahzadtc.com Page: 2 of 11 Table of Contents TABLE OF CONTENTS 1 TABLE OF CONTENTS 2 UNDERSTANDING SWOT ANALYSIS 3 WHY USE THE TOOL? 3 HOW TO USE TOOL: 3 STRENGTHS: 3 WEAKNESSES: 3 OPPORTUNITIES: 3 THREATS: 3 EXAMPLE: 4 STRENGTHS: 4 WEAKNESSES: 4 OPPORTUNITIES: 4 THREATS: 4 KEY POINTS: 4 CASE STUDY-SWOT ANALYSIS WAL-MART 5 STRENGTHS 5 WEAKNESSES 5 OPPORTUNITIES 5 THREATS 5 CASE STUDY-SWOT ANALYSIS STARBUCKS 6 STRENGTHS 6 WEAKNESSES 6 OPPORTUNITIES 6 THREATS 6 7 UNDERSTANDING TOWS MATRIX 8 WHY USE THE TOOL? 8 HOW TO USE TOOL: 8 STRENGTHS/OPPORTUNITIES: 8 STRENGTH/THREATS: 8 WEAKNESSES/OPPORTUNITIES: 8 WEAKNESSES/THREATS: 8 CASE STUDY- APPLICATION OF THE TOWS MATRIX TO VOLKSWAGEN 9 WEAKNESSES AND THREATS (WT) 9 WEAKNESSES AND OPPORTUNITIES (WO) 9 STRENGTHS AND THREATS (ST) 9 STRENGTHS AND OPPORTUNITIES (SO) 10
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: P.O. Box 230166, Riyadh, Saudi Arabia, Tel: +966 (1) 2050094, Fax: +966 (1) 2050081. UAE Office : P.O. Box 41865, Sharjah, UAE, Tel: +971 (50) 8603406 Mobile: +966 (56) 5103286, Email: md@shahzadtc.com , Web: www.shahzadtc.com Page: 3 of 11 Understanding SWOT Analysis Why use the tool? SWOT Analysis is an effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. How to use tool: To carry out a SWOT Analysis, write down answers to the following questions. Where appropriate, use similar questions: Strengths: What advantages do you have? What do you do well? What relevant resources do you have access to? What do other people see as your strengths? Consider this from your own point of view and from the point of view of the people you deal with. Don't be modest. Be realistic. If you are having any difficulty with this, try writing down a list of your characteristics. Some of these will hopefully be strengths! In looking at your strengths, think about them in relation to your competitors - for example, if all your competitors provide high quality products, then a high quality production process is not strength in the market, it is a necessity. Weaknesses: What could you improve? What do you do badly? What should you avoid? Again, consider this from an internal and external basis: Do other people seem to perceive weaknesses that you do not see? Are your competitors doing any better than you? It is best to be realistic now, and face any unpleasant truths as soon as possible. Opportunities:
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SWOTTOWS[1] - SWOT & TOWS Analysis Table of Contents...

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