BUS_690_syllabus

BUS_690_syllabus - p. 1 San Francisco State BUS 690 Seminar...

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p. 1 San Francisco State COLLEGE OF BUSINESS BUS 690 Seminar in Business Policy and Strategic Management Instructor: Dr. Geoff Desa COURSE MATERIAL The required textbook is Hitt, M. A., Ireland, R. D., and R. E. Hoskisson, Strategic Management: Competitiveness and Globalization (Concepts), 8th Edition (2008). Older editions can be used as well. You can purchase online (from www.iChapters.com ) only the chapters and cases that will be covered in class (see the schedule on p. 9). Please, make sure to obtain all the readings listed in the class schedule well in advance, because you will be required to read all materials and complete all assignments before each class. COURSE DESCRIPTION “Why are some firms more successful than others?” Business Policy and Strategic Management is an integrative capstone course focusing on strategic management. This course is designed to introduce the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills and business judgment managers must use to craft strategies, position their businesses and assets, and define firm boundaries, so as to maximize long-term profits in the face of uncertainty and competition. The course will allow students to bring together all their learned functional skills (marketing, accounting, finance, human resources, etc.) and apply them to the study of business problems faced by the top management of the firm, and the employees and partners at every level. Business Policy and Strategic Management is an integrative and interdisciplinary course in two important respects. First , this capstone course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area can be integrated into an overall competitive strategy. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, Decision-Sciences, International Business, Information Systems and Communication. This course, however, is much more than a mere integration of the functional specialties within a firm. It has been designed to develop among participants the “general management point of view”. The best vantage point, in fact the only valid vantage point, for making decisions that affect long run business performance is the general manager's point of view. The key strategic business decisions of concern in this course involve determining and shaping organizational purpose to evolving opportunities, creating competitive advantages, choosing competitive strategies, securing and defending sustainable market positions, and allocating critical resources over relatively long periods of time in pursuit of specific goals and objectives. Decisions such as these can only be made effectively by
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BUS_690_syllabus - p. 1 San Francisco State BUS 690 Seminar...

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