Week_2_-_External_Environment[1] - Bus 690 Business Policy...

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1 1 1 BUS 690 Bus 690: Business Policy and Strategic Management Th: 3:35 – 6:20p.m. BUS 218 2 2 BUS 690 G. Desa Agenda – 2/5 Effective Case Analysis Business-Level Strategy • General environment analysis • Industry analysis • Five-Forces Model • Video: Michael Porter on the 5 forces • Discussion 3 3 BUS 690 G. Desa Housekeeping Start thinking about your team. Student info forms - by end of this week Individual case assignments on iLearn Current Event presentation schedule on iLearn 4 4 BUS 690 G. Where we are… Business-Level Strategy Corporate-Level Strategy Introduction to Strategy External Environment Internal Environment Competitive Positioning Competitive Dynamics (Rivalry) Innovation & Entrepreneurship Diversification Mergers & Acquisitions Alliances International Strategy Corporate Governance 5 5 BUS 690 G. Desa Learning Objectives • Understand: – Importance of analyzing a firm’s external environment. – Difference between a firm’s general and industry environment. – The six segments of the general environment and how to use them as an analytical tool. – How to identify industry boundaries. – The five forces and how to use them to analyze industries. – Limitations of the five forces framework 6 6 BUS 690 G. Desa Environments of the firm General Industry Competitive Firm
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2 7 7 BUS 690 G. Desa Purpose of External Analysis • Identify Opportunities • conditions that may help firm achieve strategic competitiveness Threats • hinders or constrains firm’s pursuit of strategic competitiveness • By – scanning, monitoring, forecasting, assessing 8 8 BUS 690 G. The External Environment 9 9 BUS 690 G. General Environment Demographic –Population size, age structure, geographic mix, ethnicity, income dist. Sociocultural –Social attitudes, cultural values Political/legal –Arena of competition for attention and resources from govt. –Law and regulations guiding competition Technological –Institutions and activities that effect knowledge creation –Translation of new knowledge into new products and processes Economic –Nature and direction of macroeconomy Global –Trends and events in other 5 segments that are international in scope 10 10 BUS 690 G. Desa Identify General Environments for… Coca-Cola Virgin America Cashin Real Estate Amazon Tiffany 11 11 BUS 690 G. Desa Where do we go from here? Industry Analysis
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Week_2_-_External_Environment[1] - Bus 690 Business Policy...

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