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Week_3_-_Internal_Environment[1]

Week_3_-_Internal_Environment[1] - Bus 690 Business Policy...

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1 1 BUS 690 Bus 690: Business Policy and Strategic Management Th: 3:35 – 6:20p.m. BUS 218 2 BUS 690 G. Desa Agenda – 2/5 Effective Case Analysis Business-Level Strategy General environment analysis Industry analysis Five-Forces Model • Video: Michael Porter on the 5 forces • Discussion 3 BUS 690 G. Desa Housekeeping Start thinking about your team. Student info forms - by end of this week Individual case assignments on iLearn Current Event presentation schedule on iLearn 4 BUS 690 G. Desa Learning Objectives Why it’s important to analyze a firm’s internal environment What the differences are among resources , capabilities and core competencies What are the criteria to determine if a resource or capability is a core competence Characteristics of resources and capabilities that protect them from imitation What the value chain is and how to use it to analyze a firm’s capabilities 5 BUS 690 G. Desa Business-Level Strategy Corporate-Level Strategy Introduction to Strategy External Environment Internal Environment Competitive Positioning Competitive Dynamics (Rivalry) Innovation & Entrepreneurship Diversification Mergers & Acquisitions Alliances International Strategy Corporate Governance Where we are… 6 BUS 690 G. Desa Why are some firms more successful than others? Industrial Organization Perspective: Profits = f (industry structure) Choose “good” industries Resource-Based View: Profits = f (internal firm structure) Be a “better” firm Remember: ~80% of variation in firm profitability is not explained by variance in industry structure The Fundamental Question
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2 7 BUS 690 G.
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