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Unformatted text preview: 1 1 1 BUS 690 Bus 690: Business Policy and Strategic Management Th: 3:35 – 6:20p.m. BUS 218 2 2 BUS 690 G. Desa Agenda – 2/5 Effective Case Analysis Business-Level Strategy • General environment analysis • Industry analysis • Five-Forces Model • Video: Michael Porter on the 5 forces • Discussion 3 3 BUS 690 G. Desa Housekeeping • Start thinking about your team. • Student info forms - by end of this week • Individual case assignments on iLearn • Current Event presentation schedule on iLearn 4 4 BUS 690 G. Desa Learning Objectives • Why it’s important to analyze a firm’s internal environment • What the differences are among resources , capabilities and core competencies – What are the criteria to determine if a resource or capability is a core competence • Characteristics of resources and capabilities that protect them from imitation • What the value chain is and how to use it to analyze a firm’s capabilities 5 5 BUS 690 G. Business-Level Strategy Corporate-Level Strategy Introduction to Strategy External Environment Internal Environment Competitive Positioning Competitive Dynamics (Rivalry) Innovation & Entrepreneurship Diversification Mergers & Acquisitions Alliances International Strategy Corporate Governance Where we are… 6 6 BUS 690 G. Why are some firms more successful than others? Industrial Organization Perspective: Profits = f (industry structure) Choose “good” industries Resource-Based View: Profits = f (internal firm structure) Be a “better” firm • Remember: ~80% of variation in firm profitability is not explained by variance in industry structure The Fundamental Question 2 7 7 BUS 690 G. Sustainable Competitive Advantage Chapter 3 INTERNAL ANALYSIS • Resources, Capabilities, and Core Competencies Chapter 2 EXTERNAL ENVIRONMENT • General environment • Five Forces analysis What the firm Might do What the firm Can do 8 8 BUS 690 G. Discovering Core Competencies Resources • Tangible • Intangible Capabilities • Teams of Resources Core Competencies Sources of Competitive Advantage $Above-average returns$ Criteria of Sustainable Advantages Value Chain Analysis 9 9 BUS 690 G. Desa Resources: What a firm...
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