Week_4_-_Business_Level_Strategy[1] - Bus 690: Business...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1 1 1 BUS 690 Bus 690: Business Policy and Strategic Management BUS 218 2 2 BUS 690 G. Desa Agenda – 2/19 Business-Level Strategy • Competitive Positioning 3 3 BUS 690 Agenda • Business-level strategy introduction • Cost-leadership vs. Differentiation • Implementing a strategy – The Value Chain 4 4 BUS 690 Business-Level Strategy Corporate-Level Strategy Introduction to Strategy External Environment Internal Environment Competitive Positioning Competitive Dynamics (Rivalry) Innovation & Entrepreneurship Diversification Mergers & Acquisitions Alliances International Strategy Corporate Governance Where we are… 5 5 BUS 690 Where we are. .. External Analysis Internal Analysis Competitive Positioning (Business-level strategy formulation) Strategy : An integrated and coordinated set of actions taken to exploit core competencies and gain competitive advantage. 6 6 BUS 690 Corporate vs. business levels • Corporate level strategy (Ch. 6, 7) – What mix of businesses should we be in? • Business level strategy – Actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product markets . – How should we compete effectively in the businesses that we are in?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 7 7 BUS 690 Corporate vs. business levels CORPORATE LEVEL Theme Parks Television Cruise Line Movie Production BUSINESS LEVEL 8 8 BUS 690 Key Issues Business-Level Strategy 9 9 BUS 690 Addressing business strategy • WHO? – Who are the customers we should serve? • WHAT? – What needs do those customers have? •HOW? -How can we exploit our core competencies to serve customers’ needs? 10 10 BUS 690 Five Business- Level Strategies SOURCE: Adapted with the permission of The Free Press, an imprint of Simon & Schuster Adult Publishing Group, from Competitive Advantage: Creating and Sustaining Superior Performance, by Michael E. Porter, 12. Copyright © 1985, 1998 by Michael E. Porter. 11 11 BUS 690 Narrow Market: Focus on an Industry Segment • Industries may be segmented by: – buyer group • e.g. focusing on elderly consumers ( Elderhostel ) – segment of the product line • e.g. focusing on craft beers ( NewBelgium )
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 6

Week_4_-_Business_Level_Strategy[1] - Bus 690: Business...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online