Week_5_-_Competitive_positioning[1]

Week_5_-_Competitive_positioning[1] - 1 1 1 BUS 690 Bus...

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Unformatted text preview: 1 1 1 BUS 690 Bus 690: Business Policy and Strategic Management Th: 3:35 – 6:20p.m. BUS 218 2 2 BUS 690 G. Desa Agenda – 2/26 Business-Level Strategy • Competitive Positioning 3 3 BUS 690 Agenda • Case: Southwest Airlines • Current Events • Chapter 5: Competitive Strategy 4 4 BUS 690 Business-Level Strategy Corporate-Level Strategy Introduction to Strategy External Environment Internal Environment Competitive Positioning Competitive Dynamics (Rivalry) Innovation & Entrepreneurship Diversification Mergers & Acquisitions Alliances International Strategy Corporate Governance Where we are… 5 5 BUS 690 G. Desa Learning Objectives • Understand: – What competitive dynamics are and how they influence firm performance. – Firm characteristics that influence their likelihood and ability to initiate and respond to competitive moves. – The advantages and disadvantages of first-movers and later entrants. 6 6 BUS 690 G. Desa Competitive Dynamics The series of advantage-seeking actions and responses taken by firms competing within a particular industry. 2 7 7 BUS 690 G. Desa Competitive Dynamics • A firm’s strategic conduct is dynamic in nature – Actions taken by one firm elicit responses from competitors – Competitive responses lead to additional actions from the firm that acted originally 8 8 BUS 690 G. Desa Competitive Dynamics • Actions and responses shape the competitive positions of each firm’s business level strategy • Effectiveness of strategy depends not just on initial move – depends on how well the firm anticipates and addresses the moves and countermoves of competitors and shifts in customer demand over time 9 9 BUS 690 G. 1994 1995 1996 Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep....
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This note was uploaded on 09/07/2011 for the course BUS 690 taught by Professor Amartinez during the Spring '10 term at S.F. State.

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Week_5_-_Competitive_positioning[1] - 1 1 1 BUS 690 Bus...

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