Week_8_-_International_Strategy[1]

Week_8_-_International_Strategy[1] - BUS 690 BUS 690 3 4...

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1 3 3 BUS 690 G. Where we are… Business-Level Strategy Corporate-Level Strategy Introduction to Strategy External Environment Internal Environment Competitive Positioning Competitive Dynamics (Rivalry) Innovation & Entrepreneurship Diversification Mergers & Acquisitions Alliances International Strategy Corporate Governance 4 4 BUS 690 G. Desa Learning Objectives • Understand: – Why firms pursue international diversification – Three international business strategies – Four modes of international market entry 5 5 BUS 690 G. Classic Rationale for International Diversification: Extend Product’s Life Cycle 6 6 BUS 690 G. Desa International Strategy – An Overview 7 7 BUS 690 G. International Corporate- Level Strategies 8 8 BUS 690 G. Desa Multidomestic Strategy • Strategy and operating decisions are decentralized to strategic business units (SBU) in each country • Products and services are tailored to local markets • Business units in one country are independent of each other
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Week_8_-_International_Strategy[1] - BUS 690 BUS 690 3 4...

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