Pointers for Writing the Report

Pointers for Writing the Report - The Market Research...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
© 2009 Robert H. Smith School of Business University of Maryland The Market Research Report Due Date : Thursday, May 5 th at beginning of class
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
© 2009 Robert H. Smith School of Business University of Maryland General Formatting – Length: 7-10 written pages Single Spaced Some bullets may be used (no more than 25-30% of the report should be bulleted). – Use Headings & Subheadings: Partially graded on readability, professionalism, flow, style, etc. Audience – The entrepreneur who wants to launch this online dating site targeting college students. • Although you need to interpret the statistics, the written document shouldn’t be full of statistical terminology – Market Research Reports are not statistics reports, they are managerial documents. – You use your knowledge of statistics to interpret but don’t need to incorporate all that in the body of the paper. • The audience also wouldn’t typically be familiar with the details of the survey so it’s important to explain variables tested rather than using question numbers.
Background image of page 2
© 2009 Robert H. Smith School of Business University of Maryland Research Objectives Keep in mind as you are writing, these are the critical objectives you are trying to answer with all the statistical tests…. Determine current awareness, interest, usage, and satisfaction with current online dating services. Determine the level of interest in a new online dating
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/07/2011 for the course BMGT 452 taught by Professor Staff during the Spring '08 term at Maryland.

Page1 / 9

Pointers for Writing the Report - The Market Research...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online