{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

bank presentation v2

bank presentation v2 - Young Consumers Searching for a Bank...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style 9/8/11 Young Consumers Searching for a Bank Emily Burkhardt Susan Kim Madeleine Schroeher
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
9/8/11 Generation Y (18- 34) Banking similar to parents 1 out of 3 use online banking Out of those that do not, 2 out of 5 say they do not trust transactions over the internet Financial service companies increase safety/security
Background image of page 2
9/8/11 What about Credit Cards? 80-83% of those in Generation Y own debit cards 3 out of 5 of these consumers show interest in contactless credit cards Current negative attitudes towards
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
9/8/11 Reliable SWOT Analysis using data Tailor new and existing banking products Create new marketing strategies How Can Banks Use This Information?
Background image of page 4
9/8/11 Could this Research have been conducted over the Internet? 75% of Americans have access to the Internet Online vs. Offline results are identical Other Methods: Survey Observation Focus Groups In-depth interviews
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
9/8/11 Is this basic or applied research?
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}