Coffee Case Presentation

Coffee Case Presentation - Click to edit Master subtitle...

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Unformatted text preview: Click to edit Master subtitle style 9/8/11 Coffee Case Coffee Culture and Scale Usage BMGT452 (0101) 9/8/11 Conducted by Synovate 5,806 respondents U.S., France, Brazil, Hong Kong, Singapore, Serbia, Morocco, and Australia Purpose: to “illuminate coffee culture” including feelings on multinational chains, instant vs. ready- Study Background 9/8/11 Study Results- Multinational 76% agreed that “large multinational coffee chains are good because they expand choices for customers” 28% say they negatively impact local culture (including 11% of Hong Kongers, 20% of Starbucks Logo 2011 * http://logos.wikia.com/wiki/File:Starbucks_logo_2011.pn g 9/8/11 Majority of Americans and Hong Kongers said Starbucks France: unspecified bars or cafés (Starbucks 2%) Serbians: 40% Nescafé ◦ Ready –to-drink coffee is very expensive here and most people drink 5 to 10 cups a day, so instant becomes the preference Study Results- Multinational 9/8/11 Study Results- Type of Coffee 50% of U.S. respondents preferred a regular coffee (similar results in Britain,...
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This note was uploaded on 09/07/2011 for the course BMGT 452 taught by Professor Staff during the Spring '08 term at Maryland.

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Coffee Case Presentation - Click to edit Master subtitle...

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