{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Post - ACerealized CaseStudy ,DavidGu andAviWeinstein...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
A “Cerealized”  Case Study Presented by Brian Doyle, David Gu,  and Avi Weinstein
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Introduction Post, one of the largest breakfast cereal companies, is  planning to introduce a new low-fat cereal First, though, they wish to identify the target market and  approximate market share of healthier cereals in  American supermarkets
Background image of page 2
Mission and Objective Do a field study in a local supermarket Stand in breakfast cereal aisle and observe shoppers Record the shoppers’ demographics, amount of time  making their decision, their final decision—”healthy”  or “sugary”—and other influential variables 
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Location Safeway |10101 New Hampshire Ave | Silver Spring, MD 20903 Zip Code Demographics: 49.8% M / 50.2% F Median Age: 31.2 Average Household: 3.2 Median Household  Income: $45,738 Race Breakdown White: 30.5% Black: 32.1% Asian: 13.2% Hispanic: 34.2%
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}