Post - A “Cerealized” Case Study Presented by Brian...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: A “Cerealized” Case Study Presented by Brian Doyle, David Gu, and Avi Weinstein Introduction Post, one of the largest breakfast cereal companies, is planning to introduce a new low-fat cereal First, though, they wish to identify the target market and approximate market share of healthier cereals in American supermarkets Mission and Objective Do a field study in a local supermarket Stand in breakfast cereal aisle and observe shoppers Record the shoppers’ demographics, amount of time making their decision, their final decision—”healthy” or “sugary”—and other influential variables Location Safeway |10101 New Hampshire Ave | Silver Spring, MD 20903 • Zip Code Demographics: – 49.8% M / 50.2% F – Median Age: 31.2 – Average Household: 3.2 – Median Household Income: $45,738 • Race Breakdown – White: 30.5% – Black: 32.1% – Asian: 13.2% – Hispanic: 34.2%...
View Full Document

This note was uploaded on 09/07/2011 for the course BMGT 452 taught by Professor Staff during the Spring '08 term at Maryland.

Page1 / 13

Post - A “Cerealized” Case Study Presented by Brian...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online