observation student version

observation student version - 2011 Robert H. Smith School...

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Unformatted text preview: 2011 Robert H. Smith School of Business University of Maryland Observational Data Collection Chapter 8 Professor Whitney Professor Whitney 2011 Robert H. Smith School of Business University of Maryland Observation The systematic recording of patterns of occurrence or behaviors without communicating with the people involved Record relevant facts, actions, and behaviors Qualitative and Quantitative Data Appropriate Conditions For This Research Method Short time interval Observable behavior/public Faulty recall or non-truthful 2011 Robert H. Smith School of Business University of Maryland WHAT CAN BE OBSERVED? Phenomena Human behavior : Where? What? Verbal behavior Expressive behavior: subjective interpretation of meaning Time Issues: Response Latency Temporal patterns Physical objects 2011 Robert H. Smith School of Business University of Maryland Observation Video http://www.youtube.com/watch?v =3f-lmYUTB70 Which phenomena was observed? What techniques and methods/equipment were used to observe customers? What are some potential problems with the observations shown? 2011 Robert H. Smith School of Business University of Maryland Observation Techniques People watching People In-store Observation...
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This note was uploaded on 09/07/2011 for the course BMGT 452 taught by Professor Staff during the Spring '08 term at Maryland.

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observation student version - 2011 Robert H. Smith School...

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