Sampling - Sampling Issues Chapter 13 Professor Whitney...

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© 2011 Robert H. Smith School of Business University of Maryland Sampling Issues Chapter 13 Professor Whitney Professor Whitney
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© 2011 Robert H. Smith School of Business University of Maryland The Marketing Research Process (2) Selecting & Creating the Research Design (3) Choosing the Method of Research (4) Selecting the Sampling Procedure (5) Designing the Data Collection Instrument & Collecting the Data (6) Analyzing the Data (7) Writing and Presenting the Report (8) Follow-up (1) Identification of the Research Problem
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© 2011 Robert H. Smith School of Business University of Maryland Sampling Terminology Sampling Census SAMPLE SAMPLE POPULATION POPULATION Why sample? Advantages of sampling vs. taking a census of the population Example: A.C. Nielsen
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© 2011 Robert H. Smith School of Business University of Maryland Developing the Sampling Plan Define the Target Population Select the Sample Frame Determine Sample Size Select Sample Units Conduct Fieldwork Obtain the Sample Non-probability / Probability Sampling Choose Data Collection Method
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© 2011 Robert H. Smith School of Business University of Maryland Developing the Sampling Plan Define the Target Population – Determine which group of people or entities about which you want to learn more. Choose Data Collection Method
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This note was uploaded on 09/07/2011 for the course BMGT 452 taught by Professor Staff during the Spring '08 term at Maryland.

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Sampling - Sampling Issues Chapter 13 Professor Whitney...

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