Secondary Data Student Version

Secondary Data Student Version - Secondary &...

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© 2011 Robert H. Smith School of Business University of Maryland Secondary & Standardized Data Chapter 4 Professor Whitney Professor Whitney
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© 2011 Robert H. Smith School of Business University of Maryland Secondary Data Analysis Primary vs. Secondary Data Advantages of Secondary Data Disadvantages of Secondary Data
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© 2011 Robert H. Smith School of Business University of Maryland Evaluating Secondary Data Be careful when performing online research: Relevance Timeliness Quality/Accuracy Completeness
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© 2011 Robert H. Smith School of Business University of Maryland Types of Secondary Data Secondary Data Internal External Research Databases ($) The Internet: Searches & Blogs Trade Associations Annual Reports Syndicated Research Accounting information Backorders Customer e-mail complaints Warranty/Prod. Reg. Cards Company Databases Previous Market Research Data
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© 2011 Robert H. Smith School of Business University of Maryland UMD Source of Secondary Data: VBIC Good Data Sources for Marketing: Mintel (demo) IBIS World Business and Company Resource Center (GALE) Hoovers Business Source Premier (EBSCO) RDS Business and Industry ABI/Inform
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© 2011 Robert H. Smith School of Business
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Secondary Data Student Version - Secondary &...

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