Regression

Regression - Data Analysis: Linear Regression Professor...

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© 2011 Robert H. Smith School of Business University of Maryland Data Analysis: Linear Regression Professor Whitney Professor Whitney
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© 2011 Robert H. Smith School of Business University of Maryland Regression Analysis Allows one to test the magnitude of change in a dependent variable based on independent variable(s). Typical Marketing Example: Estimate the effects of various marketing mix variables on sales or market share. How much influence does ad expenditure have on sales of BMW Z3? Where: Y = Sales X = Ad $ What type of Variables? X Y Statistical output from running the model will show the best fitting line for the actual observations (plotted dots). The regression output estimates the y-intercept and the slope of the line.
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University of Maryland Multiple Regression Multiple Regression Two or more independent variables and one dependent variable Example: Does security (q8/background checks & q9/body guards) significantly
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This note was uploaded on 09/07/2011 for the course BMGT 452 taught by Professor Staff during the Spring '08 term at Maryland.

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Regression - Data Analysis: Linear Regression Professor...

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