Airline Wars

Airline Wars - Airline Wars Case Study Jared Lindenberg...

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Airline Wars Case Study – Jared Lindenberg BMGT457 – Rust – Sect: 0301 – March 3, 2011 Update Boeing and Airbus, two opposing airplane manufacturing firms, held a vicious rivalry for the past 20 years. It was this rivalry that motivated each firm to build a “super plane (Boeing’s Dreamliner and Airbus’ A3XX),” as efficient and timely as possible as to hopefully not disrupt their annual sales cycles. Strengths According to Datamonitor, Boeing has many strengths that put it as a key player in the airline manufacturing industry. They have large scales of production, and are capable of producing many planes simultaneously. They have strong government backing in multiple countries, have a huge focus on R&D, and have very diversified offerings ranging from commercial airliners to military planes to launch and defense systems. Airbus’ strengths on the other hand, according to Datamonitor, lie in its leading market position, with its strong market share of 54% of 100+ passenger aircraft. Additionally, Airbus’ manufacturing speed, production innovation, and support from its parent company, E.A.D.S, prove that
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Airline Wars - Airline Wars Case Study Jared Lindenberg...

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