HW1_cmsc243.docx - Homework 1: Chapter 1 Personal Trainer,...

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Homework 1: Chapter 1 Personal Trainer, Inc.Continuing Case: Personal Trainer, Inc.Personal Trainer, Inc. owns and operates fitness centers in a dozen Midwestern cities. The centers have done well, and thecompany is planning an international expansion by opening a new “supercenter” in the Toronto area.BackgroundCassia Umi, president, heads Personal Trainer’s management team. Three managers report to her at the firm’s Chicagoheadquarters: Janet McDonald, manager, finance; Tai Tranh, manager, sales and marketing; and Reed Curry, manager,operations. The managers who run the 12 existing centers all report to Reed. Cassia wants the new supercenter to emphasize awide variety of personal services and special programs for members. If the supercenter approach is successful, it will becomethe model for Personal Trainer’s future growth. Cassia personally selected Gray Lewis, a manager with three years of fitnesscenter experience, to run the new facility.The new supercenter will feature a large exercise area with state-of-the-art equipment, a swimming pool, a sporting goodsshop, a health food store, and a snack bar. In addition, the center will offer child care with special programs for various ages, ateen center, and a computer café. Cassia also wants members to have online access to customized training programs andprogress reports.Personal Trainer currently uses BumbleBee, a popular accounting package, to manage its receivables, payables, and generalledger. Membership lists and word processing are handled with Microsoft Office products.Cassia believes the new supercenter will require additional data management capability, and she decided to hire Patterson andWilder, an IT consulting firm, to help Personal Trainer develop an information system for the new operation. The firm assignedSusan Park, an experienced consultant, to work with the Personal Trainer team. Susan’s first task was to learn more aboutbusiness operations at the new center, so she requested a meeting with Gray. After some small talk, the discussion went likethis:Susan:Tell me about your plans for the new operation. I’m especially interested in what kind of information management you’llneed.

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Term
Fall
Professor
AllaWebb
Tags
Management, personal trainer

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