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Unformatted text preview: Pol Ads primary source of info 79% respondents recall seeing ads Generating Buzz-Hillary Clinton (Sopranos spoofs)-LBJ (Daisy Girl) Not regulated for truthfulness Types: 1. Positive a. Candidates virtues, define candidate, image b. Bill Hillsman- funny ads for Paul Welllstone c. John Edwards- self-deprecation (hair cut) d. Bill Richardson- humour 2. Attack: Mudslinging a. Negative condemn opponent; Effective b. Ex: 2006 congressional races: Republicans attacked for supporting War in Iraq c. Sleeper Effect: fail to respond to accusations 3. Refutable a. Respond to both attacks and innuendo b. Damage control c. Ex: Cindy Chavez d. Rebut, attack, humor Future: Internet (1%--> $12 million increase) 95$ tv ads YoutTube (Mitt Romney) Obama Girl- viral videos VOD (Video on Demand): in 30 million homes...
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- Fall '07