ADPR3100 Issues Ch 4

ADPR3100 Issues Ch 4 - ADPR 3100 Issues Book Chapter 4:...

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ADPR 3100 Issues Book Chapter 4: Alcohol Ads Beer Institute’s Code Compliance Review Board - Budweiser surfing campaign - Ads associate drinking with risky activity - Focus on general brand identification - Ads do not violate bc no consumption Federal govt. allows industry to self-regulate - 3 sectors: beer, wine, distilled spirits Federal Trade Commission only regulates alcohol ads that are unfair/deceptive - Issue: effectiveness of self-regulation 4 concerns of regulatory efforts 1. Positive reinforcement of drinking a. Rarely mention negative effects b. Relationship: drinking and positive outcomes i. Relax, romance, adventure, social approval, risky activities, sex ii. 15% of tv ads. Not so much in mags 2. Youth overexposed to alcohol ads a. America Academy of Pediatrics: policy statement i. Alcohol ads are 1 of 5 health related areas of concerns b. 18% of 12-17 year olds used alcohol c. 6/10 underage drinkers binge d. 10 million youths drank recently e. 7 million drank heavily f.
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ADPR3100 Issues Ch 4 - ADPR 3100 Issues Book Chapter 4:...

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