TELE3010 Practice Test 7

TELE3010 Practice Test 7 - TELE3010 Practice Test 1. Which...

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TELE3010 Practice Test 1. Which of the following statements is false ? A. One way that promotion differs from publicity is that promotion costs money and publicity is free. B. At one time Nielsen conducted audience research related to radio C. Nielsen includes out-of-home viewers in its sample. D. Advertising is a $10 billion industry and almost all of the money goes to television advertising. E. Select E if all of the above are true. 2. Which of the following statements is false ? A. The people meter gathers information about which channel the TV set is tuned to and who is watching. B. If 300 out of 1000 possible people are watching ABC at 8:00 P.M., ABC's rating is 30. C. If 20 out of 1000 possible people listen to KAAA for at least five minutes during a fifteen minute period, the average quarter hour rating is 2. D. Nielsen’s sample includes 15 percent of the U. S. population. E. Select E if all of the above are true. 3. According to the text, which of the following is true? A. PUTs decrease only for stations that have ratings under 5. B. One way to conduct music preference research is to use focus groups. C. Fast nationals are Arbitron reports that deal with product placement. D. Arbitron's MSAs are geographically larger than their TSAs. E. Select E if all of the above are true. 4. Which of the following is false? A. All stations and networks pay the same amount to receive rating reports. B. The higher the rating of a program the more a network can charge an advertiser for placing an ad within the program. C. Share figures are always larger than ratings. D. Jazz and NPR stations are examples of radio stations that like to cite CUMEs. E. Select E if all of the above are true. 5. Which of the following are pop-ups that appear in the corner of a TV screen to promote an upcoming show? A. cross promotes B. snipes C. trailers D. billboards E. PSAs
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6. Which was the earliest form of audience feedback? A. chat rooms B. random sampling C. a recordimeter D. VNU E. fan mail 7. According to the text, Nielsen uses the Automated Measurement of Lineups (AMOL) to A. randomly select its sample. B. determine how different its ratings are from those of Arbitron. C. determine what program is on what channel. D. determine which audience members are watching TV. E. decide what music should be played on radio. 8. Arbitron A. measures local and national TV. B. concentrates on measuring the Internet. C. measures local and national radio. D. concentrates on psychographics. E. is in direct competition with Nielsen for radio ratings. 9. The Media Rating Council A. accredits audience measurement companies. B. pays people to participate in ratings surveys.
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This note was uploaded on 09/07/2011 for the course TELE 3010 taught by Professor L.benjamin during the Spring '07 term at University of Georgia Athens.

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TELE3010 Practice Test 7 - TELE3010 Practice Test 1. Which...

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